5/7/2023 0 Comments Award copy space with banner![]() ![]() Subject Line: Be alert against fraud this tax season To truly learn how to create a sense of urgency for conversions, you have to look over a few examples of brands that get it right.ġ. Here’s a list of active/urgent CTAs that you can use:ĥ examples of campaigns that create urgency in an email You can use more than two words, but make sure you use a combination of active and urgent words for your call to action. Pair that active word with an urgent one. Words like “Shop” and “Act” are examples of active words that motivate subscribers. In about 2-5 words, you need to create a sense of urgency. Space is limited in your subject line and preheader, but it’s even more limited in your call to action or CTA. Here’s a list of urgent words you can add to your subject line or preheader to create a sense of urgency:Īlso, check out this post of 80+ words to improve your email campaigns. Notice the words “Hurry” in the subject line and the word “Limited-time” in the preheader. Both the subject line and preheader have urgent wording. Here’s an example of a Leap Year offer from Birchbox. You likely used one of the urgent techniques mentioned above, so mimic those tactics in your subject line and preheader with urgent words.įor example, if your email focuses on a flash sale that offers subscribers a great deal on a pair of shoes, your subject line and preheader should tease the reader with that information.Ī subject line could read, “Time-sensitive offer on our hottest shoes.” The preheader could read, “Act fast and save 20% on sneakers.” Both the subject line and the preheader use urgent words like “time-sensitive,” “act,” and “fast.” ![]() Use urgent language to promote what’s inside your email. Use urgent language to promote what’s inside The secret to creating a sense of urgency here is word choice. Say something like, “These won’t last long,” “We only have 10 left in stock” or “Act now before they sell out again.”Ĭreate a sense of urgency for conversions in subject lines and preheadersĮvery component of your email should have a sense of urgency, and that includes your subject line and preheader. Tell customers how difficult it is to get the product in your copy. Birchbox offered its members a limited-edition beauty box and made sure the words “Limited Edition” were in the body of the email. If you’re offering an item that’s scarce or hard to get, use that to create a sense of urgency for conversions. ![]() Have a limited quantity of a popular video game? Is a hot item back in stock? Are you selling a limited-edition item? If your subscribers have the opportunity to get their hands on something scarce, they’ll act. Try pitching your product or service as a solution to a problem to urge your subscribers to act quickly. Our 1-day relationship management course will mend your relationship and increase your bottom line.”Īfter reading this, any subscriber with a broken business relationship is going to feel a sense of urgency to take this course. Here’s what a potential email could say: “Tired of fighting with unproductive employees? Stop bickering and start communicating today. If your brand can offer a solution to a common problem, a subscriber’s need to find resolution kicks in and urgency takes over.įor example, imagine your company offers a relationship management course for corporate employees. When you’re facing a problem, you want a solution fast. For example, give subscribers an extra 10% off if they make a purchase within 24 hours, or offer a discount on event tickets like SXSW does in the example below: Your copy should reward subscribers for taking advantage of the offer within the allotted time. Whether you’re offering a hot deal, giving away tickets to an event, or asking subscribers to RSVP for a webinar, you’ll get more conversions by setting a deadline. One of the most common ways to create a sense of urgency in your email copy is to set a deadline. Here are three ways to create a sense of urgency for conversions in the body of your emails: Read on for a walkthrough of the process as well as examples for your email copy, subject lines, preheader text, and calls to action.Ĭreate a sense of urgency in your email copy How do you create a sense of urgency in your email marketing? It’s all about how you present information to your subscribers. How to Create a Sense of Urgency for Conversions in Email Right Now Urgent situations force the human brain to make decisions instantly, which can be extremely helpful when a subscriber reads your email. It’s not just a marketing tactic it’s actually supported by human psychology. When subscribers feel a sense of urgency in email, they’re more likely to make decisions quickly. Article first published March 2016, updated April 2019ĭo your emails compel subscribers to act? If your emails create a sense of urgency for conversions, you’re more likely to convert subscribers into paying customers.
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